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Apple to compete with NVIDIA, develop AI server chip named "Baltra"
By ljdevon // 2024-12-12
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The tech world is abuzz with the news that Apple is developing its first AI server chip, named "Baltra." This new venture, expected to be ready for series production by 2026, signals Apple's bold entry into the fiercely competitive AI chip market. As the tech giant forges ahead, they are not just aiming to create a superior chip but to revolutionize the landscape of AI processing.

Baltra: An AI-driven innovation

Apple’s journey into AI chip development began in earnest following the release of OpenAI’s ChatGPT in late 2022. The success of ChatGPT has undeniably fueled Apple’s ambitions to develop its own AI infrastructure. Involved in this ambitious project is a partnership with Broadcom, a leading provider of hardware components for networking technology, which is a critical aspect of AI processing. The internal code name “Baltra” promises a powerful chip designed for inference tasks — processing new data and applying it to large language models. According to reports, a large portion of the AI chip will comprise duplicates of the Apple Neural Engine (ANE), which was initially designed for an AI inference chip intended for Apple’s now-defunct self-driving car project. Since then, the ANE has made its way into iPhones, enhancing features like photography and voice recognition. This development is particularly compelling when compared to Apple’s competitors who still heavily rely on Nvidia’s chips for training AI models. Apple's move to develop its own AI chip for internal use rather than as a consumer product highlights its long-standing preference to avoid relying on Nvidia’s dominance in the market. Apple’s AI server chip will focus on inference tasks, where the chip processes new data and applies it to models to generate outputs. This approach is in line with the recent rollout of some of its first generative AI features, known as Apple Intelligence. Despite an initial lackluster response from consumers, these features are designed to understand and create language and images, prioritize and summarize notifications, and draw from personal device information to simplify and accelerate everyday tasks.

Market reaction and future prospects

News of Apple’s AI server chip spurred reactions across the market, with Apple’s stock rising by half a percentage point. Broadcom shares saw a significant 6% increase, while Nvidia’s share price remained largely unchanged. As we look to the future, the implications of Baltra's development are clear: Apple is positioning itself to be a formidable player in the AI chip market, not just as consumer electronics giant but as an innovative force in AI processing technology. Apple’s journey to create Baltra is not a solo venture. The collaboration with Broadcom for networking technology demonstrates its commitment to leveraging partnerships to achieve its ambitious goals. This echoes a strategy seen in previous projects, such as Apple’s multi-billion-dollar deal with Broadcom to develop 5G radio frequency components and other wireless connectivity technologies. As Apple forges ahead with Baltra, it's clear that this isn’t just about competing in the AI chip market; it's about setting a new standard. By developing its own AI chip, Apple is betting big on its ability to innovate and deliver high-performance AI capabilities across its ecosystem. With its long-standing focus on user experience and device integration, Baltra could be a game-changer in the world of AI computing. For the latest in AI and computing innovation, check out Computing.News. Sources include: Zerohedge.com Finance.Yahoo.com Crytobriefing.com  
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